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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, Anta announced in Beijing, and the NBA China to form a long-term strategic partner, Anta officially became an official NBA marketing partner and NBA licensees. For the purposes of Anta, this cooperation has a deeper value, is the NBA for the first time authorized Chinese sporting goods company can use a joint brand, Anta can launch a full range of ANTA brand -NBA jointly with the team and the league logo shoes and accessories, electric provider channel sales stores and online. Chairman of the Board and CEO of ANTA Shizhong opinion, in cooperation with the NBA China, not just more of a sports marketing platform, more importantly, is to empower the brand launch, ANTA multi-brand strategy with more the focal point. Transformation: From the beginning three years ago China's sporting goods market, the past few years is basically negative voices: negative growth in enterprise sales, closed shop tide, high inventories ...... Anta is no exception, in 2012 and 2013 there has been negative growth in sales revenue and profit, Then you start thinking about ANTA Shizhong transformation and organizational change issues, consider how to proceed ANTA brand, business model and development strategy of how innovation. Shizhong told reporters that the past two years, Anta has begun to put forward strategic transformation, on the one hand, from the brand model transformation + wholesale + retail model to the brand; on the other hand, the transition from a single brand to multi-brand model, The strategic partnership with the NBA China, for Anta multi-brand strategy has played a supporting role. Early last year, Anta developed and launched the industry as well as according to their own circumstances "retail-oriented" to enhance the brand power, retail and cultural development, management efficiency, enhance the competitiveness of commodities, flexible supply chain, effective inventory control , channel optimization and other aspects of a full range of business transformation and upgrading. China is basically divided into three channels: Channel street stores, shopping channel and e-commerce channels. China's lack of large national retailers, relying on a single brand to cover all types of channels are unrealistic. For example, with this single brand Anta To cover all the street shops, shopping center channels it becomes very difficult, and the Fila brand launch, then make up for this short board, Fila better coverage of the shopping center of the channel, and Anta form a differentiated and complementary channels on. For the purposes of Anta, in cooperation with the NBA China, not just the brand endorsement relationship is a licensed product with the introduction of NBA-branded cheap jordans merchandise and independent brand products, including, NBA can be seen as an independent brand products Anta A new brand, in order not to compete and be confused with other brands, Shizhong the NBA independent electricity supplier brand products in the sales channels. Shizhong frankly, Anta before the basketball shoe market has not been good, but Nike in the Chinese market a year just selling a few million pairs of basketball shoes, therefore, the gap is not great, some chase. "The introduction of high-cost Anta NBA-branded basketball shoes, with the NBA brand endorsement, at affordable prices, we will let Nike, Adidas boss sleep bad." Ding Shizhong said with a smile. Marketing: focus and efficiency In Anta Zhang Tao, vice president of view, over the years, Anta's sports marketing strategy is quite clear, basically two lines: one line is around the Chinese Olympic Committee, the pursuit of representatives of Chinese sports, representing the essence of sport, has She won China's weightlifting, wrestling, judo and other projects, and this year won the gymnastics, can be described as all-round attack; another line, that is professional, focused on running, basketball and other projects, such as promoting the 29 cities linked together marathon events, China's strategic partnership with the NBA, the basketball shoe market force. In sports sponsorship, Anta sponsorship stressed efficiency. Shizhong frankly, a few years ago anta also have the opportunity to cooperate with NBA China, but then NBA China and the Chinese sporting goods company's cooperation is also limited to the level of brand communication, we do not have the floor value, so choose the time Anta seems more cost-effective CBA. Today, NBA for China's sports brand, not only has the value of the brand symbols, they can fall, forming a valuable commodity, such as sponsorship and cooperation, for anta is very attractive. "In fact, we have been looking for a suitable sports resources, with the NBA China are all-round cooperation, NBA is not just a symbol used on spread, more importantly, it can be used on merchandise, but there are 30 teams in the NBA Brands can use. "Shizhong expressed. In addition, Anta's sports marketing has been focused on China sports, therefore, in cooperation with the Chinese Olympic Committee, in cooperation with the CBA, in cooperation with the Chinese gymnastics team and a series of cooperation, are focused on the Chinese market. Anta basketball is always the most important sport. "In the past we ask an NBA star endorsement costs $ 300 to 5,000,000, for Anta, if the development of star models not sold 50,000 pairs of shoes, it must be a failure. Nike monopolized NBA80% of the players, We only signed twelve NBA players how to play? "asked Shizhong. A Retro jordans for sale nnual Report 2014 in the first half of the show: Anta's sales and profits have occupied the first Chinese sports brand, became the oldest sports brand, but the gap with Nike, Adidas is still relatively large. "At present, in the Chinese market, our market share and compared to international brands, there are still some gaps in the future, we hope to be able to go further than just improving market share, I personally pay more attention ANTA sportswear market in China established position. "For the future of Anta, Shizhong gave an interesting answer. embrace electricity supplier channels Rise electricity supplier channels, so that China's sporting goods companies love to hate, on the one hand, the electricity supplier channels huge influence, had embraced; on the other hand, the electricity supplier channels and offline channels to peaceful coexistence, but is a major sporting goods companies have been headache. Thus, in the past many years, the majority of sporting goods companies in China are still as clear inventory of e-commerce channels, and not really pay attention to the development of this channel. Shizhong frankly, over the past few years, although Anta electricity supplier development is good, but the overall size is still small. In the years after the Beijing Olympic Games, many sporting goods companies regard the electricity suppliers as process inventory channels; now companies should realize that the electricity supplier channels and offline channels to achieve differentiation, the introduction of different styles of products, dislocation sales. It is reported that the launch of NBA licensed merchandise Anta divided into two types, one is the joint brand logo products, lower electricity providers and cable channels while sales, a subject of the NBA single product, sold only in the electricity supplier channels. Future, Anta channel strategy is the flagship brand with the NBA licensed electricity supplier channels, ANTA cover second and third tier cities Street store channel, the main shopping center Fila channels a second-tier cities, a multi-brand strategy to differentiate whole channel. In Shizhong opinion, we launched a joint brand products not only to enhance the brand, but also to improve the professionalism of ANTA brand; and independent of the subject product as Anta a multi-brand strategy is an important brand in the future bear in electricity Suppliers strategic position to expand sales channels, at present, although Anta electricity provider channel sales are doubling annual growth, but not accounted for 5% of total revenue, with the support of NBA independent standard products, Shizhong hope in the next few year sales channel electricity supplier can achieve annual growth speed. OTC Comments: Zhang Beijing key foamposites for cheap way sports consulting firm founder Frankly, compared to Nike, the local sporting goods brands of the gap is not small; however, there is a gap and can not be completely attributed to their own level of effort, in fact, rooted in the development of sports brand in the markets sports consumer environment. In China, whether it is entertaining to watch type, or participate in experiential consumer spending, both European and American countries have a big gap. Nike and Adidas not only create considerable income from main operations in the US and European markets, and to bring it to account for the movement of resources to emerging market countries to kill time, still able to maintain the lead. Of course, that is the opportunity gap, local brands there "space for time." (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)Following last year for the first time the two sides jointly launched a joint section, before Nike's skateboarding Nike SB again teamed Portland branch outdoor brand Poler, for the season to build a new joint series, which includes a total of Nike SB Dunk High , Nike SB Trainerendor, Nike Blazer and Nike SB & nbsp; Lunar Gato four models popular models, designs are presented in orange with brown, overall great outdoor atmosphere, the series will begin boarding aircraft sales November 22, like a friend wish to look at it. today's high-end branch Vans Vans Vault hand in Hawaii tide shop Kicks / Hi expansion joint planning, overwhelmed by the two sides choose to SK8-Hi and Authentic two pairs of classic shoes modeled were rendered in black and white shoes using bird embroidery pattern showing thick Hawaii, and in plain simple look, we can see the brand's intentions place. It is reported that the shoes have been the first landing Kicks / Hi sale, interested friends might concern you. March Madness series shoes Nike LeBron voting contest the final battle 2014-05-06 22:46:40 Sneakernews initiated some time ago by a series of Nike LeBron sneakers classic color voting contest is in full swing, and we bring you The vote contest broadcast. The competition is divided into East, West, South, Midwest game four partitions, each partition has eight seeds inside, divided into five rounds of voting PK. After fierce front of PK, and now the forthcoming opening of the final showdown is to break the stereotypes of the south coast of color to win, cork or innovative elements come from behind? Members of users also leave your comments. LeBron 10 & quot; Cork & quot; vs. LeBron 8 & quot; South Beach & quot; Nike WMNS Free Hyperfeel Run Trail New color release 2014-02-24 21:00:53 While there are seemingly thin appearance, but this Nike WMNS Free Hyperfeel R jordans on sale online un & nbsp; Trail is actually designed for cross-country running and design. Special soles and shoes are engineered bezel has a high strength, and nylon mesh upper large area is to ensure the good permeability. Dynamic fly line technology to join to ensure vigorous activity can close the upper legs, lower the risk of accidental injury. This time with a dark blue and green with ice, combined with orange soles detail, the entire pair of shoes vibrant, full of outdoor style. 2012-2-7 09:56 upload and download the attachment (80.39 KB) Nike Air Max 1 recently exposed a low-key color of the shoes, uppers with black suede and mesh material combination, shoes lining, insole and outsole with black tone, the overall feeling is very low-key and cold. But in the middle of the shoe body, the gray reflective material is added, which makes us feel inspired by the alternative design of this style., no matter how many AIR MAX 90 has been engraved, it has been one of the most popular shoes among the shoe fans. Now a new color Air Max 90 MAX 90 AIR exposure, the upper application of new materials, the overall black shoe body collocation gray lining, shoe buckle, shoe side LOGO, is very good-looking, this is now available in jdsports.used to enjoy high rates of the "inverted triangle" and "CONVERSE", Rick Owens; this pair of boots and modified based on leather binding boot is indeed giving find everything fresh and new feeling. The delicate black leather tanning in Italy to build, with upturned wood soles and uppers wound on the lengthened shoes, this pair of boots with military contour and Avent Garde classic avant-garde styling, both collocation suit dress or narrow mouth jeans are suitable for slim style. This pair of shoes is now available at MR PORTER, priced at & 955. in addition to the newly released Chuck Taylor All Star II, Italy fashion house Missoni and CONVERSE cooperation in the new season, there are series of cortex Chuck, Taylor, All, Star, 70, Slip series. The shoes in addition to the center position in the same upper vamp woven and Chuck Taylor All Star II by the knitting process of cortex; in addition, the original rubber toe was changed to the cortex of the material, so that the whole shoe texture upgrade. It is reported that the shoes will be on sale in June 10th, priced at $200.Nike KD VI "BHM" will be sold on Saturday, we have now released prospecting shoe finishing selling dealer link in the Facebook way, of course there will be some department store sale, also please telephone inquiries, the actual selling way and the place to store transaction mechanism please home announcement. smile sports sports and leisure products a Heng sports Shumai sports shop Wan Yue source: Nike, incNike Air Foamposite One in 1997 in the debut, twentie Cheap jordans online th year on the occasion of the re launch of the representative color is not surprising, Nike will be the original "Royal" color Air Foamposite One as the anniversary of the opening, after all "Royal" color at the time but Penny Hardaway spokesperson Penny's boots, and Penny also had to wear it in 1997 the first round of the playoffs with wonderful performance, time series on and Miami in him in third, four were scored 42, 41 points, a NBA playoff history the first person in the team single game total score lower than 100 points, 40 points more than two can even show players. A low led by magic (seventh seed) of the game pushed to the final battle, and with Penny Hardaway in Air Foamposite One in many Fans are impressed with the hearts of the people, is still well-known classic. Nike Air Foamposite One XX 'Royal' has been officially sold abroad, and Taiwan is priced at 7900 yuan. It has not been listed yet. If there is any further sale later, the message will be shared with you. source: HypebeastEvery time tries these customized services, he always wants to say that if he could open a little more, the area would be perfect. And Adidas seems to hear such a voice, the original miadidas ZX Flux update, providing two sections of the shoe design features. Besides the color adjustment, there are also patterns to choose from. The other is in the bottom layer, like getting ink, and the choice of metal heel stabilizer so that the overall experience is more diverse, rich many, in addition to look forward to ZX Flux series outside shoes can add options to bring more fun to miadidas. adidas-originals-mizxflux-new-customization-04adidas-originals-mizxflux-new-customization-04 adidas-originals-mizxflux-new-customization-06adidas-originals-mizxflux-new-customization-06 adidas-originals-mizxflux-new-customization-08adidas-originals-mizxflux-new-customization-08 source: Sneakernews officially entered the June, this may not have too big difference for many people, but for the respect of diverse ethnic groups is of great significance, since the beginning of 2009, the president of the United States Obama formally announced in June is "Pride Month", the Supreme Court of the United States in June 26th last year, more recognition of marriage equality is the rights guaranteed by the constitution. Adidas recently on sale Pride Pack, including Adidas Superstar and Adidas Stan Smith these two kinds of classic shoes, with rainbow ink more of its design, different meaning. in recent years, with the concept of increasing equality, everyone has more understanding and respect for the LGBT ethnic group. Letters represent the English acronym for lesbian (Lesbians), gay (Gays), bisexual (Bisexuals) and transgender (Transgender) english. For many ethnic groups, many people should think of the rainbow flag first. The different colors from red to purple also represent that every individual should have the same rights. The design of the shoes is not only on the vamp, but also in the insole. There are rainbow colors in the insole, and the individual is very fond of such a lively and representative design, which echoes its profound implications. is currently available on the adidas.com, and some of the profits will be donated to non-profit organizations that promote LGBT and help the rights of issues and related communities. The Pride Pack range is now available at adidas.com. source: Sole Collector wide Bow Shoes PUMA Basket Heart at the end of March officially on sale, set off a wave of romantic, classic black and white paint bright version available on the day immediately sold nearly empty in March 31st. PUMA is more limited in April the introduction of new Macarons color ribbon bow shoes PUMA Suede Heart, and PUMA of the world by the international supermodel Cara Delevingne on behalf of female personal interpretation, adopting PUMA Suede Heart suede shoes face double color choice, will be in April 16th in the PUMA flagship store on sale in the first one, 70 double limit line sale. is different from the PUMA Basket Heart patent on April, the PUMA Suede Heart is coming on stage with the brand's most classic history of shoes Suede prototype, soft suede upper terry cloth ribbon collocation into the wide bow, perfect girls elegant and pretty cute romantic skin. The spring PUMA will launch a special pink solar term, more new color, and invited the brand spokesman Cara Delevingne shot a series of publicity photos, personal appearance wearing a lovely bow shoes have no sense of violation and a PUMA Suede Heart echo sweet attraction. PUMA stores in April 15th will be the flagship Zhongxiao (Saturday) grand opening, choose war violent Taipei East flag as flagship brand loyalty and filial piety, show strong growth in the field of fashion movement PUMA ambition. To celebrate the opening of the PUMA flagship store loyalty, especially in the opening day of April 16th (Sunday) to sell the PUMA Suede exclusive Heart, released as a limited 70 double color double line goods, suggested retail price of NT$2980, more goods and information please contact: 02-87515160. PUMA Suede Heart one flagship store on sale information The lunar new year to nearly , Puma classic shoes? Clyde and everyone a happy, black leather uppers and white in the bottom of the combination, show consistent simple and neat environment, combined with the chicken year theme, the use of special materials in the Formstripe logo, shiny surface exposed micro micro layer gradually, like a cock tail. Dry 2017 annals of the "heel" jeongyujaeran bronzing years ", not only the series theme, with a sense of gold element Puma Clyde bursting with happiness, 'Chinese New Year' in January 20th to Puma designated dealers sold abroad, such as selling Taiwan news public, also will you share with friends on prospecting. source: HYPEBEASTadidas Ultra Boost since its inception to retain not only in jogging shoes in a space for one person for the brand to create a new pattern, like the three lines, will feature the brand logo is used to enhance the overall performance of conversion support blocks, such tactics are different from the previously placed LOGO presentation, but also adds infinite possibilities for appearance, TPU stable plastic recent exposure of this Ultra Boost will focus on the design of the shoe body side, with the effect of Avision jump material monochromatic set, become the offbeat visual focus, but so far there is no official release relevant information, temporarily let us look forward to further information disclosure. source: @sneakerprophet_ in the Internet era of information explosion, the brand new shoes has become an early exposure phenomenon, regardless of whether it is early in the project, in the J Wall 2 have a spy after the advent of Hoops Adidas and John Wall through a series of live action program, first notice will flash activity in DC area, then John Wall and J Wall in 2 of the Wizards color Pro streets interact with the fans, and finally in the signature style and randomly placed in the white city corner gave lucky fans, sneakers before officially listed as the first wave of warm-up. source: @adidashoops / @slamonline / @kustoothis Summer, the famous Japanese brand ASICS running shoes in particular to its classic shoes Gel Lyte III released based on four new works. A change in the past, colorful swagger design, overwhelmed by the release of the summer series, respectively, dark blue, sky blue, lemon yellow, orange, taro purple, olive green and other relatively neutral and pastel color combinations to render the shoe body, and then to suede, nylon mesh material and leather elaborate, and equipped with the ability to provide adequate support Gel cushion midsole, tepid, solid and comfortable to wear. As for the details of the setting, the four new models hit the color is mostly as a selling point, with the exception of the fight orange style olive green, the other into a splash effect. It is reported that, ASICS Gel Lyte III 2013 summer series will be on sale later this year OVERKILL, shoes, fans interested please pay close attention to details sold. & nbsp;& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] the world's second largest sporting goods company Adidas in Germany last week, had to adjust their profit targets. The company said on Thursday 7 August rising investment costs as well as the restructuring plan, which will be the company's operating margin pressure. Group has lowered margin target: expected to be 6.5 to 7 percent, from 8.5 to 9 percent less than previously planned. In 2013, the company's profit margin is as high as 8.7%. Herbert Hainer Group President in a conference call conducted a self-examination. He said that except for the Department of outside pressure, Adidas also underperforming and "strategic error" relevant. In particular, "we in some markets make their own brand suffered the attack, which makes us lose some market share in Western Europe is a living example." To this end, he said, "Now is the time to increase our investment", in order to ensure a place in the consumer market. Herbert Hainer announced that the group will be launched in 2015, "the most ambitious promotional advertising," but he did not disclose specific data. Adidas total program from now to 2015 to increase marketing spending 13-14% of total sales, up from the current 12-13 percent. In addition, the group also announced that it will begin its brand and sales management structure as well as a fresh reorganization of the Month in August. But it declined to disclose what impact this will cause employees. As for the external challenges, Herbert Hainer first mentioned foreign exchange factors, notably the depreciation of the ruble, which in the first half of this year, the Group's operating profit resulted in ? 100 million losses. Also make golf business declined greatly damage its TaylorMade brand. Russia's geo-political crisis has also led to the Group's sales in the country is slowing down. Adidas also plans to reduce the local speed shop, in 2014 the number of stores to 80, down from 150 previously planned, in 2015 also plans to increase the 80 new stores. German Berenberg Bank (Berenberg) economic analysts believe these expectations plan and "not convincing", while restructuring and investment costs will continue to impact on the 2015 results of the accounts. Still, Dow Jones Newswires cited German Bad Bank analysts believe that Adidas has a strong capital base. They pointed out that sales of the two brands Adidas and Reebok deduction for foreign exchange in the second quarter recorded a growth, simultaneously in all markets except North America have increased. July 31, Adidas slashed 2014 earnings forecasts, is expected to net profit of only 650 million euros, well below the previous forecast of 830 million to 930 million euros. It also canceled the 2015 turnover to reach the target of 17 billion euros and 11 percent operating margin goal. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)