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[Chinese shoes Network - News] Nike brand founded from 1963 to 1972 was officially named as NIKE, developed to go beyond already the leading brand Adidas, Puma, Reebok, known as the "new world for nearly 20 years The most successful consumer goods companies "created. Since 1989, Li Ning has been founded more than twenty years, although there has been dominant for the Chinese sports brand, but the field of sports brands in the world, but difficult to humble. Li Ning and Nike gap where Southern Ke Zu slightly leaders believe in the following four areas: First, the difference between the spokesperson on: first-class and second-rate star superstar gap advertising generally adopted modern celebrity endorsements, on the one hand, research psychologist final analysis people are always subject to the temptation of celebrity endorsements, whether it is good or bad, our minds are born generously to us The attention more toward celebrities. In addition, a pure product of advertising and publicity a celebrity there to promote products from the advertising broadcast simultaneously, under the guidance of the subconscious, the audience will have the pure product advertising information delivered doubt psychological, but for those whom they regarded as the subconscious Friend's celebrity made the recommendation will produce a sense of trust. Sales celebrity influence on naturally formed. First look at the Nike spokesperson lineup, Bryant basketball field, James, Anthony, Parker et al., Football fields C Ronaldo, Ibrahimovic, Drogba, etc., tennis Nadal, Maria Sharapova, etc. These spokesperson covering almost all areas of the topmost superstar. These celebrity endorsements bring the first brand promotion, excited to see the star make people more deepened Nike's image in people's minds, so that Nike is more widely known. Secondly, the star's endorsement will increase confidence in the minds of the product, Bryant wearing Nike shoes will be so amazing to play, I wear it if it can have excellent performance. Again, in a way many sports fans will find the time to see the eyes of the superstar superstar endorsements link between himself and a hint: that we were wearing Nike shoes. Many young sports fans will rush to buy Nike shoes, to imitate the star of their own hearts. In short, not only first-class superstar endorsements brands have been promoted, it will bring to boost sales to some extent. Look at the Li Ning's spokesperson, O'Neill, Turner, Jones, of course, very well-known O'Neill earlier, but nearly retirement age, the court vested with no deposit, it is hard to combine with first-class brand. Near the end of a sports career with pe Cheap jordans online ople speak, it is with sports, dynamic brand positioning large similar tribunal. Turner, Jones is no visibility, select few people knew almost second-rate celebrity endorsements, so that Li Ning's international reputation is difficult to upgrade, sports fans also will not go in hot pursuit. From the ad uses the principle of celebrity endorsements of view, because of its small selection of well-known spokesmen, it attracted a lot of attention is also significantly less, and secondly, people are rarely able to get a sense of trust products from the unknown second-rate celebrity endorsements. The consequences of second-rate celebrity endorsements is not only brand awareness on the promotion of a lot weaker, and the impact on sales is also poor. Second, the advertising media of choice: the gap between first-class and second-rate media media The quality evaluation of advertising media there are many factors, such as arrival rate, coverage, authoritative, and so on. It has a close relationship with the brand strategy, local brands are mostly local media choice, if you want to become an international brand would need to select the international media, we must continue to make use of international advertising media brand communication, expect to get a higher visibility . In the advertising medium of choice, the targeting of international brands Li Ning and Nike is very large compared to the gap. Nike's long-term dominance of international sports brand and its advertising media selection inseparable. In the television media choice, multiple select countries Nike high ratings authority of the media, such as in the country as the main choice of CCTV television media, and among the many game spots, which can improve the rate and reach of the audience. In newspapers and magazines media, Nike more choice national sports newspapers, magazines, such as in the country "Sports Weekly", "Basketball Vanguard" and so on. Nike most effective advertising media than their propaganda kept at the Olympics, World Cup and other events by the attention of the world, such as the 2010 FIFA World Cup when Nike invite them to speak to their shooting star "kicked Legend" videos, extensive causing the target audience's attention, and thus the most effective to enhance brand preference and purchase intent. In contrast, Li Ning, although playing sports brand to enter the world's top five goals, but few have ads running in the international media. Although Li Ning in the country has been in the CCTV advertising, but want to go out of China in the international arena needs more authority to select media publicity. In the international competitions are rarely cheap air jordans online able to see Li Ning, even in the local 2008 Olympics failed to get sponsorship in the World Cup it is difficult to see Li Ning figure. Brands in order to the world, advertising in the international arena is inevitable, the only way to make the brand better dissemination, and truly become an international brand. In this regard, Li Ning and Nike have a big gap, which need to go a long way to go. Third, the brand positioning: focus on the gap between the proliferation of From a functional brand positioning point of view, Nike has been pursuing for the people who love sports to provide professional sports equipment. Nike from its inception, to focus on the movement, it firmly grasp the sport more and more people pay attention to this field, focusing on the people who love sports to provide sports equipment. It is reported that Nike headquarters a few hundred people R & D team, they are based on consumer demand, and improve body mechanics, optimizing product, pay attention to develop leading-edge, high-tech shoes. Such professional attitude, so Nike sports products have been welcomed by customers. Nike positioned about sports so get up more consumers see Nike can think to their favorite sport, the Nike brand is merged with movement. Nike sports in addition to positioning functions, positioning the brand appeal is the spread of a brave struggle and aggressive spirit of sport. The spread of the spirit of sport is undoubtedly a great success of the Nike brand operational, it is more able to evoke the voices of the people who love sports. It organizes a variety of sporting events sponsored by the spiritual movement spread around the world, so that people pursue while Nike is pursuing an aggressive sport spirit. The other hand, Li Ning, which has been giving a feeling of flooding in the brand positioning functionality. Li Ning has been positioned between the sports and leisure swing, swing the consequences of this is that consumers can not judge him in the end is a sport or leisure. So no clear positioning is impossible to grasp the consequences of its customer groups, not to mention culture more customer groups. In an increasingly competitive market circumstances, who did more professional, more focused on a particular field, who can seize the customer, you can get considerable development. In the appeal of the brand personality positioning, Li Ning and Nike can not practice more comparable. It seems to ignore this aspect of the brand personality, unable to find a spirit or personality from his various brand communication. From Gallup survey done for the Li Ning can also get a glimpse: consumers that "Li Ning" like them aroun air jordan 11 space jam for sale d a distinctive character is not a friend, that he was very cordial, very familiar, but it is the lack of a distinct personality. Brand like a man, a man of character will make people bear in mind, on the contrary, it is difficult to impress, Nike in this respect the role played a very good benchmark. Fourth, the target market: the movement of people who love the gap between young people of With the enhancement of people's living standards and concepts, people concerned about the increasingly high degree of movement, especially young people. Such broad market will bring endless benefits, Nike seize this trend, their target market is people who love sports. In determining the target market, Nike product design, research and development but also to a more professional attitude to create a first-class sports equipment, bring security and comfort for the movement of people. In terms of brand communication, Nike is adhering to the theme of sports, to promote the spirit of sports, Nike and exercise together. When you see more people wearing Nike sports shoes ride in the sports arena, we found that Nike's target market is so accurate. Li Ning has been committed to its target market of young people aged between 14 to 28 years old, student-oriented, medium-sized cities, like sports, advocating trendy and cosmopolitan population trends. But according to statistics really buy Li Ning Sports Goods of core consumer ages are in between 18 to 45 years, living in two cities, middle-income, not "sports of heavy consumers." So in 2010, Li Ning is the revamped its logo, and the slogan will be changed to "Make the Change" (make changes), in order to attract the attention of young people to be more direct consequences of doing so is likely to lose the original loyal customers, for customer loyalty is a damage. Nike positioned with all the people who love sports practice compared to a lot less, people locate loved sport will not hurt some consumers can be more sought after. target market is different, after guiding product design, brand communication and so on, when Li Ning product design more tend to be younger, brand communication is the concept of the use of even more young people after 90, which in the invisible has hurt the feelings of the original customers, they gradually reduce the purchase and support of Li Ning, Li Ning will be a loss. "Li Ning is Wild Regardless, Nike is the door lady", Wild aunt to become door lady, still need to improve in all aspects of their own. (Chinese shoes Network - the most authoritative and most professional Footwear News)recently, using a blue color of the Kobe 9 EM GS came to the front of everyone. cheap jordans The white shoe cover blue pattern, details with blue tongue Kobe Logo build, and Swoosh the eye-catching golden ornament. This model is specially made for women. The shoes are more rounded than regular ones. They look very cute and Q. : Nike is on the way to a new Air Max 1 Blue Suede topic. This pair of Air Max 1 Blue set Suede in a blue - overall color, full uppers of suede material to create a unique high texture, with shades of blue showing a sense of their level, there are a lot of design aesthetic amazing. This dual Air Max 1 Blue Suede has not yet been available for further sale. Please feel free to look forward to all the shoe fans.The evaluation of in 2016 the hottest 22 pair of basketball shoes, brand involving Nike (including Air's Jordan), followed by Adidas, the past two years with the star Under Armour hot curry. 1.Nike Hyperdunk 2016 iDOrder price: 1349RMB weight: 442g (US10) Main configuration: Zoom before and after Air shock, Flyknit . is suitable for the position: 3-5 player for : the need to maintain comprehensive performance needs to be improved: the upper height can reduce the number of last recommendation: choose a half size 2.Nike Hyperdunk 2016 FK sale price: 1599RMB weight: 417g (US10) main configuration: Zoom Air, Flyknit shoe cushioning is suitable for the high position: Dafeng line players needs to keep: luxurious configuration needs to be improved: the sole thickness last advice: normal 3.adidas D Rose 7 sale price: 1499 yuan weight: 465g (US9.5) main configuration: full palm Boost cushioning technology, Primeknit GEOFIT , the collar of the shoe uppers is suitable to small forward position: Defender : the need to maintain cushioning and protective excellent needs to be improved: the weight of some larger last advice: normal length, but the upper pressure 4.adidas Crazylight Boost 2016Sale price: RMB 1199 weight: 428g (US9.5) Main configuration: fabric uppers, full palm Boost shock is suitable for the position: Defender : the need to maintain cushioning and comfort perfect needs to be improved: the need to enhance the strength of upper last advice: normal size 5.Jordan Super.Fly 5 sale price: $150 (foreign price) weight: 394g (US9.5) Air, P〉 Zoom palm configuration: said the most classic AirJordan series, the 11 generation is certainly on the list, in addition to the general section of the series, also launched a low version and exercise shoes called Jordan11LowIE. The previous network out of AirJordan11LowIE "Navy" spy, this photographer Sneakerprophet_ Instagram shoes also discloses the real appearance of shoes. deep blue shoes plus classic ice outsole, simple design that has so many shoes on a list of how many. AirJordan11LowIE used to replace upper material to bring new ideas, like the first burst pattern, or 2015 used the snake on the element, this time from the picture that is the use of suede uppers, more casual flavor. despite a training shoe nickname, but I have MichaelJordan through the series of shoes to play the game. The AirJordan11LowIE "Navy" is not yet on sale news. Jordan /AIRJORDAN11LOWIECobalt burst low 306008-102 $1599 to buycontinued to eye-catching shoes shoes Market Street captured VANS, recently published a new series of striped lines, select the classic Chukka Boot and Authentic two shoes, and choose suitable for spring and summer wear canvas, shoe last is to continue through a suede hardcore style, visual the more different levels. VANS stripe series; VANS Vault new style comments on : VANS stripe series next: VANS Vault NEW , an expert in cleaning shoes from the United States, opened Reshoevn8r's first Shoe Care Center in Hongkong, bringing professional shoe cleaning services for shoe fans. This one-stop service center will provide maintenance shoe comprises a vamp, insole, sole cleaning service, and waterproof sole protection services, Reshoevn8r will use natural cleaning and maintenance for cleaning liquid for shoes, maintenance liquid with coconut oil, jojoba oil and other natural substances can be decomposed into holomorphic group, at the same time to clean the shoes for maintenance effect. Now let's tell you, Sneakerhead, what happened to your shoes at Shoe Care Center?! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike, Air, Penny, 42017 years of re version, physical exposure, this is probably the most beautiful Air Force 1 in history? comments on last article: "Nike Air Penny", 42017 years later, the next edition of physical exposure: "this is probably the most beautiful Air Force 1 in history."Chinese shoes Network August 7 hearing, the well-known sports brand Nike and UK brand Liberty calico together again, this cooperation is shoes Track Spikes series, including the Nike Zoom Victory Elite, as well as a pair of Nike Zoom JA Fly , shoes in the 1960s "Mirabelle" stamp for design inspiration, shoes, body covered with Zou chrysanthemum, ivy, strawberry and other floral patterns, as if a sudden the people into nature, to fully experience the share of natural flavor. Combined with the Flywire technology, carbon fiber soles, running shoes is absolutely not to be underestimated "role", of course, all of this must be followed on foot ran around can really feel the real charm. Wherein the Nike Zoom Victory Elite only flagship store in London, Liberty sale, price and release date being unknown, we will closely monitor the progress of this cooperation. many skills in "the basketball gods" Michael Jordan, fadeaways is a famous classic, he will become one of the moves NBA the most lethal offensive weapons, even the same great black mamba "Kobe Bryant" to steal from him, "Jordan Brand will be the next sign pose for inspiration, to launch a Air Jordan 7" Fadeaway "new color. The shoes have not yet released spy photos, but it is certain that the shoes will be dominated by red, black and white two color and contrast color as embellishment. It is reported that the shoes will be in January next year, 6, the official meeting with you, the price is $190 U.S. dollars, more information related, please lock SneakerDaily follow-up coverage! anyShare share to: was once in the AJ generation series in order to win the texture of Air Jordan 9, recently exposed two exquisite color details of the map, in order to commemorate the Michael Jordan year baseball career, launched a baseball glove suit. can be seen from the figure, black and brown two AJ9 shoes are made of litchi skin, the most striking feature is that shoes use a large area of leather rope woven interspersed, creating a sense of hand. black color at the bottom of the black and white collocation, followed by a "45" number embroidery, inspired by Michael Jordan for Birmingham Barons when the shirt number. Brown section of the bottom color is pure white, followed by a "35" number embroidery, inspiration is derived from the Michael Jordan for Scottsdale Scorpions when the shirt number. said two new shoes are the ultimate amount of sale will be the form of random sale of the mysterious box 2000 pairs, which compared to the more rare brown black, can be said to be difficult to buy shoes, buy a brown is more difficult, it feels like the lottery. has not yet released specific release information, we will bring follow-up information.day before AAU Gauntlet League kicked off in Dezhou, Adidas also for the event to create special special version of the boots, contains the Adidas Harden Vol. 1 and high and low for two color Crazy Explosive, adopting the similar camouflage color theme, the perfect combination of the actual performance and the trend of property trust many of my friends have been attracted by them. It is reported that this special shoes for players, will not be sold, we can only a passing addiction. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes The Shoe Surgeon to create Air Jordan 1, "Banned" new custom color Nike Air Max 95, launched the new "Liquid Lime" color matching comments on last article: The Shoe Surgeon to create Air Jordan 1 "Banned" new custom color matching next article: Nike Air Max 95 launched the new "Liquid Lime" color matching Vans Sk8-Hi and this season is Old Skool two representative shoes to bring a new version of Laceless. Two pairs of shoes are used in minimalist black and pure white, the classic shoe body is made of high-grade soft leather material, and the most special feature is that will eliminate the traditional lacing system, replaced by the elastic tongue, makes the whole more clean, then the sulfur of the same color in the bottom. Priced at $$90 and $$85, the two pairs are available via Vans . -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike seems to be ready for you to send the new NikeLab, especially for innovative running shoes Zoom Fly launched a new special edition color commented on last article: Nike seems to have prepared for you the next new article: NikeLab, especially for innovative running shoes Zoom Fly launched a new special edition color